Persuasive Technique Practice

Click on each commercial link to view the commercial. Identify the persuasive technique(s) that is used in the commercial.

Persuasive Techniques:

  • Loaded Language - strong word choice with positive or negative connotations
  • Appeal to Emotions - Appeal to Fear, Appeal to Pity, or Appeal to Vanity
  • Appeal to Logic - uses facts, statistics, or experts to persuade
  • Appeal by Association
    • Bandwagon - Don't miss out, everyone is doing it
    • Testimonial - satisfied customers or celebrities are used to add support for product/idea

Seatbelt commercial -


Cat Herders -

iPod -

Old Spice w/Ray Lewis -

Old Spice Armpit Mountain -

Oral B Rotating Toothbrush -